>>> Case Study
>>> Launch film
Bridging Gaming and Tradition During Ramadan
STC introduced Baity Battle, a custom Fortnite island designed to assist fasting gamers during Ramadan. This innovative map synchronized in-game sunrise and sunset with real-world times, ensuring players could observe Iftar and Suhoor without missing their gaming sessions.. Set against a backdrop inspired by Saudi Arabia's diverse landscapes, the island featured challenges rooted in local traditions like falconry and dune bashing. Promoted through Saudi Twitch streamers and STC's social channels, Baity Battle garnered over 4 million players via Fortnite’s Discovery Screen, achieved 12 million in-game interactions, and led to a 16% increase in subscriptions to STC’s Baity Fiber Play plan.
>>> Case Study
>>> Launch film