Creative Strategic Art Director

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new moments


Solidarity helps elderly couple
after having a house on fire.

Criminals invaded and burned down the home of an elderly couple in Maua, in Greater São Paulo.

They have been living in the residence for more than 40 years and have been incredulous about the tragedy.
For the grandparents, the grandchildren created an internet campaign to help with the renovation of the house.

In just four days of the campaign, the amount collected reached four thousand reais.
In addition to the contributions of Internet users, the couple receives several donations of home appliances
daily and learns that, with solidarity, it is possible to grow up even at 80.


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The new moments ideia

The grandchildren helped to rebuild the house but still had to recover the memories lost in the fire.
So we decided to re-create the couple's wedding album.

Watch the film