Creative Strategic Art Director

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Dry Songs

We removed the word “water” from the songs to remind people
of the importance of saving this natural resource.

The southeast of Brazil is suffering from the worst water shortage in its history, and could face large scale water restrictions or even a total cut to supply for up to 5 days a week. To raise awareness of the need to save water among the population, we have created “Dry Songs”, a campaign that removed the word water from every song played on Alpha Radio.


Watch te case study below