Tiago Bastos // Creative excellence >> Real results
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Honda Pop Cordel

Honda Pop – Cordel

Inspired by the iconic Honda Pop 110i, the Conquistando a Popzinha web series brought the traditional Northeastern Brazilian cordel poetry to Instagram Stories. Created with local artists, it celebrated regional culture and the bike’s versatility.

The campaign drove 400K site visits with 85% new users and earned 98% positive reactions.

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TRANSLATION: “New Honda Pop. Face the road or brave the woods freedom's never felt this good. Honda Pop. It's Pop. It's Top.”
TRANSLATION: “New Pop. In the rain or under the sun with pop we ride as one. Honda Pop. It's Pop. It's Top.”