Ray-Ban x Lollapalooza – The Real Match Project
At Lollapalooza Brazil, Ray-Ban introduced the Clubround sunglasses through an immersive dating-inspired experience. Festival-goers used tablets to anonymously evaluate potential matches, leading to real-time connections and exclusive access to the new eyewear collection. The activation engaged over 2,000 participants and reached approximately 160,000 attendees, with sales during the event equaling three months of standard store performance. The campaign garnered 7 million impressions across social media platforms.
