economy sign

Criativo diretor de arte Sênior, criação estratégica, diretor de arte digital, otimização de campanhas online e grande experiência com grandes marcas como Fiat, Chrysler, Jeep, P&G, Pampers, Samsung, Akatu Institute, ABTO, Disney, Marvel, GRAACC, Pernod Ricard, Absolut, Chivas Regal, Kellog's, Kellness, Nova Schin Beer, CloseUp, Kibon, Claro, Unilever.


With the Fiat Mille Economy, you can go much further spending much less money on fuel. To demonstrate this, we developed a promotional event that took place at outdoor food markets. We replaced a traditional price sign with a car-shaped sign showing a distance in kilometers. The idea was to show that, for the same price as a kilo of fruit and vegetables, you can put enough fuel in the Fiat Mille Economy to drive a long way.


Concept, Art Direction, Typography, illustration and photography