Creative Art Director

beauty outside the Box

We encourage women to change
their profile photos and show that beauty
is plural and diverse.

Scenario: 79% of Brazilian women do not put their own picture on their social networks profile because they do not feel confidentmabout their appearance. So we invited four women with different beauties and made a series of mini-documents to discuss the imposition of a beauty pattern. During the filming, they wrote letters to inspire each other's beauty. Then, we inspired Brazilians to fight against the dictatorship of the beauty pattern and to change their profile photos, showing their beauty out of the box.


credits
Concept, Art Direction, screenplay and photography