“Teamwork makes the dream work”
20 years. Three continents. One Grand Prix.
Started in Brazil with a pen and a brief. Ended up in Dubai building brands across the GCC with AI, a great team, and way too much caffeine. My career runs from Leo Burnett in São Paulo to VML MENA, Edelman KSA, and now Think Human Creative in Dubai — where I lead creative direction across the region and help brands stop making campaigns and start building something that actually lasts.
The work has picked up a few trophies along the way. Cannes Lions, D&AD, Clio, Effie. And a Dubai Lynx Grand Prix that I'm still proud of every single day.
Right now, the thing I care most about is what happens when human creativity meets AI production. Not the hype. The actual work. I've been deep in it — building AI video workflows, running workshops, cutting production timelines without cutting the thinking behind them. Speed is only useful if the idea is worth moving fast on.
Outside the briefs, I paint. I illustrate. I build furniture with my hands. Turns out making things from scratch never gets old, whatever the medium. If you're a brand looking for a creative partner in the GCC, or a creative who wants to talk sho. Let's connect.
JURY PARTICIPATION
ADFORUM PHNX FESTIVAL 2026 - FINALISTS
Film – Creative Idea
Print – Outdoor
Print – Craft
WTF Category
Digital – Best Use of AI
Design – Product & Packaging
Good Causes – SocialADFORUM PHNX FESTIVAL 2024 - FINALISTS + GRAND JURY
Brand and Activation
Creative Technology
Direct
Film
Good Causes - Health
Good Causes - Environmental
Good Causes - Social
Print & Outdoor
PRNY FESTIVAL 2023 - GRAND JURY
Brand and Activation
Film
Print & Outdoor
StudentMADSTARS 2022 - GRAND JURY
Brand and Activation
Film
Print & Outdoor
Student
AWARD-WINNING CREATIVE
DUBAI LINX
1x Grand Prix - Brand Experience & Activation
1x Silver - Brand Experience & Activation
1x Silver - Creative Strategy
1x Silver - PR / Culture & Context
1x Silver - Design
1x Bronze - PR / Consumer Goods
1x Bronze - Brand Experience & Activation
1x Bronze - Healthcare
3x Shortlist - Direct
1x Shortlist - Social Influencer
4x Shortlist - Brand Experience & Activation
1x Shortlist - Digital
1x Shortlist - Design
1x Shortlist - HealthcareATHAR - Saudi Festival of Creativity
1x Shortlist - Best Innovative Campaign
1x Shortlist - Best Empowerment Campaign
1x Shortlist - Best National Holiday Campaign
1x Shortlist - Best Sustainability Campaign
1x Shortlist - Best Transformation Campaign
1x Shortlist - Best Partnership CampaignCANNES LIONS
1x Shortlist - Brand Experience & Activation
1x Shortlist - PR / Social Engagement
1x Shortlist - Social & InfluencerD&AD
1x Shortlist Commerce / Cultural Experience
CLIO AWARDS
1x Bronze - Design / Product Design
6x Shortlists
NEW YORK FESTIVALS
1x finalist - Pushing Culture
1x finalist - Design / Product Design
6x ShortlistsONE SHOW
1x Merit - Physical Products & Apparel
1x Finalist - Physical Products & Apparel
7x Shortlists
LOERIES AWARDS
1x Shortlist - Live activation
1x Shortlist - Out of HomeABRIL AWARDS
1x Grand Prix - Hidden Truth
CCSP FESTIVAL
1x Merit
3x Shortlists
CRESTA FESTIVAL
1x Silver - Ambient and Experiential
3x Bronze - Ambient and Experiential
2x Bronze - Brand Purpose
15x ShortlistsEFFIES AWARDS
1x Gold
3x Silvers
9x Shortlists
EPICA AWARDS
3x Shortlists
1x Silver in Food
1x Bronze in Social Networks
MAD STARS FESTIVAL
1x Silver
1x Cristal
20x Shortlists
THE DRUMS AWARDS
2x Gold - Brand Activation
WAVE FESTIVAL
8x Bronze
LURZER’S ARCHIVE
17x Publications
EXPERIENCE
Creative Director at Think Human Creative,
Current job since Aug 2025Creative Director at Edelman UAE and KSA,
Jan 2025 - July 2025Creative Director at You Experience,
Mar 2024 - December 2024Creative Director at Wunderman Thompson MENA,
Oct 2020 - Feb 2024Associate Creative Director at VMLY&R,
Aug 2019 - Oct 2020Senior Art Director at F.biz,
June 2014 - Aug 2019Creative Art Director at Leo Burnett Tailor Made,
April 2011 – June 2014Creative Art Director at Fala!,
April 2007 – April 2011Creative Art Director at 2004 Comunicação,
May 2005 - April 2007Creative Art Director at Ad.Company,
March 2003 - May 2005