Rayban Playback Battle.
Brand Activation at Lolla Palooza festival.
Rayban was one of the official sponsors of the LollaPalooza Festival in Brazil and needed
a simple idea that would take people to meet their booth. That is why we put together all the rebellion that the Rayban brand has with the musical energy of the festival.
The result was a Lip Sync Battle where people could dress up like their favorite singer
and duel to win a Rayban sunglasses. Throughout the festival, hundreds of people appeared and acted on the stage. Several other activations also took place inside the Rayban store.
Watch the case study below.
Youtube True View films invited
everyone to participate.
Film on all stages of the festival
invited people to Rayban's booth.
Trough GPS localization, all nearby smartphones
were impacted with the same invitation.
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