Watch the case study.
A HISTORICAL RECORD OF THE RIO 2016 OLYMPIC GAMES,
CREATED MINUTE BY MINUTE BY THOUSANDS OF PEOPLE
ON A HUGE DIGITAL PLATFORM.
A CAMPAIGN THAT NOT ONLY SPOKE DIRECTLY TO OUR CUSTOMERS,
BUT WENT A LITTLE BIT FURTHER, MAKING THEM SPEAK FOR US.
We invited people to share their moments, using the hashtag #MomentoGigante (#GiantMoment)
and then we put it all together in a giant collaborative timeline, where people could follow moments from the games,
from the point of view of thousands of different people, thus creating an Olympic legacy unlike any ever seen before.
"BE PART OF OUR OLYMPIC TIMELINE.
SHARE YOUR PHOTOS WITH #MOMENTOGIGANTE"
The app crossed important moments of the Rio 2016
with your personal pictures.
SOCIAL MEDIA BRAND POSTS
24/7 STAFF COVERED THE GAMES IN REAL TIME
Concept, Art Direction and screenplay