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Watch the case tudy

"A bold project that unite the whole city"

Absolut Transform your city is an audacious project that seeks to break down the barriers that separate the city and unify it through art.
For this we invited art collectives responsible for each area of São Paulo, from north to south, so they can show us the best they have to offer.
We mixed music, dance , performances , graffiti and much more. All areas shared their knowledge and experiences and together created a unique and exclusive transformation. All mixed up in an artistic installation where everything happened at once.
With Absolut we connect time and space and brought people together.

Concept, Art Direction, screenplay and photography